Thursday, October 23, 2008

The Precious Girls Club Combines Values and Fun into a Safe Online Experience

I know I’ve gone on and on about how hard it is to find age appropriate things for my little girl Darly. There’s one brand of toys in particular that really drive me up a wall. I really don’t understand what those folks were thinking. I know I’m not the only frustrated mom out there, and now thank goodness there is finally a company that is getting it right.

In today's world of virtual societies, life-like dolls and young celebrities with risqué images being marketed directly at children, there is a rising concern among moms that their little girls are being influenced by questionable role models. In fact, according to a survey conducted by Mom Talk Radio, a nationally syndicated radio show dedicated to real-life moms, 93% of moms feel like young girls today are being pressured to grow up too fast. The desires of today's moms are simple -- to stay involved in the lives of their little girls and extend the innocence of their childhoods.

Amidst a toy aisle filled with scantily-clad dolls and make-up kits, this isn't an easy pursuit. Moms are actively seeking wholesome brands that mirror the values on which they raise their daughters, but are having trouble finding them on the store shelves. 73% of those surveyed responded that they view the majority of dolls, games, shows and websites targeted at little girls as too sexy or inappropriate for their daughters and 79% refuse to buy into the current trend of children's apparel and accessories imitating adult clothing and pop culture. Coming soon, these Moms will have one more option for safe play that fosters mother/daughter bonding and family values.

In a world where little girls are growing up too fast, Precious Moments®, the inspirational figurine and collectible company, is happy to introduce the Precious Girls ClubTM. The Precious Girls Club is based on an all new book series for girls that revolves around the life of Katie Bennett and a diverse group of her friends. Through the experiences of Katie and her friends, wholesome values are reinforced in a fun and engaging way. Their world is brought to life not only through books, but also through a state-of-the-art virtual world and exciting retail product offerings, including figurines, jewelry, charms, and other related accessories. More than a club, it's a way of thinking and being, a safe place for young girls to discover how wonderful it is to be precious.

By visiting the Precious Girls Club virtual world (, young girls will be able to create a profile and make friends, participate in fun online games and have access to tools to start their own clubs in their communities. There will also be a charm bracelet component to the club, where members can earn charms by exhibiting "Precious Values" such as acting in loving, kind, helpful and responsible manners. The first book in the series, A Little Bit of Faith, will be available in select gift and specialty stores and online at beginning on September 1st. Related charms, figurines and plush dolls will also be available through those same outlets.

"With the Precious Girls Club, we set out to create a fun, engaging virtual world that supports the values and virtues that Moms desire in their daughters," said Bret Moore, Vice President of Marketing for Precious Moments. "We spent over a year working with Moms and daughters to determine what they wanted out of a virtual world and the Precious Girls Club delivers on those findings -- a safe playground from a trusted brand that provides a quality mother-daughter experience."

In addition to wanting their daughters to be raised with the right values, Moms are also concerned about Internet safety and the websites their children visit. The Precious Girls Club answers both concerns by incorporating value-based games, stories and characters into a safe and secure virtual environment.

Darly & I were recently given the opportunity to check out the book “A Little Bit of Faith” and the website and I have to say that we were very impressed with them both. The story is very cute and engaging and the website provides a lot of fun for little girls. One of Darly’s favorite things to do is to call up one of her friends and have them log into the site so they can play together…of course this ties up both my phone and my computer, but the girls are having fun. Darly can’t wait to begin collecting the charms and I can’t wait for more books.


  1. Remember the days when your basic Barbie was as risque as it got? Sigh. Yeah, me too.

    Glad you and Darly have found something you can both agree on!

  2. I'm glad that you've found something that is both fun and good for her at the same time. Does anyone other than me miss the Smurfs and Strawberry Shortcake? :)

  3. I think I would have played with dolls if it had been socially acceptable.

  4. Anonymous9:01 AM

    It sounds great, glad you found this for Darly!